Bridge to Success: Strategic Plan for the Development Corporation of Richmond

CONTENTS: Document Viewer

Introduction.......................................................................................................1

Planning Process..............................................................................................1

Strategic Framework .......................................................................................2

Action Plan........................................................................................................ 4

Goal 1. Business Support.................................................................................4

Goal 2. Catalyst Projects .................................................................................6

Goal 3. Placemaking..........................................................................................9

Goal Foundation: Organizational Values........................................................12

Planning Context .............................................................................................13

Strategic Analysis ............................................................................................13

Marketing Audit.................................................................................................21

SWOT Analysis..................................................................................................23